Our Program

What you receive

3 Essential Knowledge Tracks. Unlimited Educational Opportunity.

Our mission is to impart the knowledge and provide the educational resources needed for financial services professionals to be successful. As the financial services industry’s preeminent educational solution, ouraccredited program addresses the evolving needs of our industry,

Unrivaled knowledge.
Top-tier accreditation.

CFI provides financial services professionals with industry-tailored FinTech education to gain the knowledge needed to succeed today and tomorrow. Additionally, participants that complete the program get the recognition they deserve through our Certified FinTech Advisor (CFTA) industry designation.
Certified FinTech Advisor

Program subject matter

Our 3-Track FinTech Curriculum

Track 1
FinTech Fundamentals…Trends + Technology Shaping the Future
Course 1 — The Fundamentals of FinTech
Course Description:

The basics of FinTech will be introduced in this course, including Digital Advice platforms, Artificial Intelligence, Machine Learning, Big Data, Artificial Intelligence, Digital Banking, Machine Learning, Cryptocurrencies, Blockchain, amongst other topics. While many of the topics introduced in this course will be explored in depth in subsequent courses, this course will provide the foundation of the major catalysts of the ongoing transformation of Wealth Management.

Course Format: Video Lecture
Course Instructor: Keith Gregg or Melea Guilbault
Course Outline:
  • Introduction to Chalice Network (Question, Do we want just a few minutes to introduce the Chalice Network? I think we do…)

    1. What is the Chalice Network?
    2. How does it work?
    3. What are the benefits of membership?
  • Introduction to the Chalice FinTech Institute

    1. What is the Chalice FinTech Institute?
    2. How does an advisor become a Certified FinTech Advisor?
    3. What is the curriculum for the Chalice FinTech Institute?
    4. Are there any continuing education requirements to maintain the Certified FinTech Advisor certification?
  • What is FinTech?

    1. Description of FinTech and how the term has evolved.
    2. Description of old-style technology and how various technological revolutions have allowed the development of the FinTech category
  • Brief overview of important FinTech technologies and trends:

    1. Digital Advice Platforms a. Roboadvice Platforms
    2. Big Data
    3. Artificial Intelligence
    4. Machine Learning
    5. Digital Banking
    6. Cryptocurrencies
    7. Blockchain
Course 2 — Trends in FinTech
Course Description:

This second level course explores several of the major trends both that are shaping FinTech and are most impactful to Wealth Management. Among the topics that will be explored will be Digital Advice, Artificial Intelligence and the importance of Big Data and data management.

Course Format: Video Lecture
Course Instructor: Will Trout – Celent
Course Outline:
  • Evolution of Digital Advice

    1. How did Digital Advice begin?
    2. What is the current state of Digital Advice?
    3. What will the next generation of Digital Advice models look like?
    4. How much of a threat will they be to traditional Wealth Management business models and advisor practices?
    5. What elements of Digital Advice should advisors consider incorporating into their own practice?
  • Artificial Intelligence
  • What is Artificial Intelligence?
  • How did it become a factor in FinTech and Wealth Management?
  • What are the current applications of AI?
  • Where do we see AI evolving in the next three to five years?
  • How will AI impact Wealth Management practices?
  • Big Data/Data Management

    1. What is the concept of Big Data?
    2. How is it incorporated into Wealth Management today (e.g. through account aggregation)?
    3. How is Wealth Management using capabilities like predictive analytics?
    4. What effect will Big Data have on Wealth Management going forward
    5. How are companies leveraging this trend and how will your practice benefit from it?
    6. What are the risks (e.g. privacy) and limitations of Big Data?
Course 3 — Sales and Marketing in the Digital and Pandemic Age
Course Description:

While it is one thing to service clients using remote technology like Zoom and Microsoft Teams, it is quite another to manage and grow your practice using these digital tools. This course will offer an overview of the digitally powered advisor’s office as well as best practices that are being employed by advisors to pivot their practice to a digitally powered clients service and acquisition model.

Course Format: Video Lecture/Case Study
Course Instructor: April Rudin
Course Outline:
  • What are the digital tools that advisors are employing to manage and grow their practices?

    1. Zoom/Microsoft Teams/Webex
    2. E-mail (increasing usage)
    3. Text messages
    4. Blog
    5. Social Media presence
  • What are the best practices in Wealth Management to employ a digital sales and service model?

    1. Case Studies of successful firms
    2. How will NextGen investors want to be serviced by their advisors?
    3. Are there any emerging technologies that may fundamentally change the way that advisors engage both with current and future clients?
Track 2
The Future is Now…Digital Wealth Management
Course 1 — Introduction to Digital Wealth Management
Course Description:

Various wealth management models will be covered, including robo advisors, disruptive discount brokerage platforms and other capabilities. Variations on these concepts will be discussed and highlighted, with a focus on their ability to gather both clients and assets.

Course Format: Video Lecture
Course Instructor: Jennifer Capouya – SunTrust
Course Outline:
  • Digital/Robo Advisors

    1. How did these firms begin?
    2. What are the business models that are currently employed?
    3. ETF models
    4. Selected portfolios of equities
    5. What are the next models that may emerge?
    6. Overlay digital advisors…

      • SRI/ESG
    7. Active portfolio management delivered digitally
    8. Advanced financial planning
    9. Advanced client managed account tools (either on their own or in conjunction with an advisory relationship)
  • Discount brokerage platforms

    1. How did these firms start?
    2. Schwab, TD Ameritrade, Fidelity
    3. What new models have emerged?
    4. Robinhood
    5. TastyTrade
    6. Others
    7. What innovations that have emerged from these platforms may become influential within traditional Wealth Management
    8. Fractional share processing
    9. Direct Indexing
    10. Streamlined operational flow

      • Account Opening
      • Order entry interface
  • Other emerging FinTech platforms

    1. Cryptocurrencies – Coinbase
    2. Bill payments/Digital Banking – Venmo
    3. Others
Course 2 — Case Studies in Digital Wealth Management
Course Description:

Building on the concepts introduced in the prior course, three specific firms will be discussed on a deeper level. How each firm started, their value proposition and growth strategies and their prospects for the future will be covered in each case.

Course Format: Online Lecture/Case Study
Course Instructor: Ron Fiske
Course Outline:
  • Betterment Case Study

    1. Company History
    2. Services Provided
    3. Value Proposition
    4. Client Demographics
    5. Major Initiatives
    6. Next Steps
    7. Competitive Landscape
  • TastyTrade Case Study

    1. Company History
    2. Services Provided
    3. Value Proposition
    4. Client Demographics
    5. Major Initiatives
    6. Next Steps
    7. Competitive Landscape
  • Robinhood

    1. Company History
    2. Services Provided
    3. Value Proposition
    4. Client Demographics
    5. Major Initiatives
    6. Next Steps
    7. Competitive Landscape
Course 3 — Digital Workflow Transformation for Wealth Managers
Course Description:

A combination of FinTech innovations, an ongoing Pandemic and a client base that is increasingly influenced by on-line experiences like Amazon are all converging to transform operational workflows. Emerging technologies that are quickly becoming mainstream will be discussed, as well as where we believe the next series of transformations will take place.

Course Format: Online Lecture
Course Instructor: Tricia Haskins – Fidelity Investments
Course Outline:
  • How did we get here?

    1. Brief historical level setting of workflows and brokerage operational procedures
    2. Emergence of technology as the driver for change
  • The influence of FinTech driving customer experience
  • Silicon Valley meets Wall Street
  • Importance of cell phone as primary interface for NextGen Investors and many others
  • Demand of many for Wealth Management experiences to mirror other on-line experiences, like Amazon
  • Response of major custodians
  • Ongoing work to transform paper-based workflows
  • E-Signature migrating to e-consent
  • Best practices of workflows from FinTech
  • Where do we go from here?
  • Where do we see the next series of operational transformations?
  • Who will lead the charge? Legacy firms or FinTech?
  • How will this benefit advisors and customer?
Course 4 — The Digital Advisor…How FinTech Will Fundamentally Change the Wealth Management Industry
Course Description:

The term “hybrid” advisor is increasingly being used to describe advisors who bring the best of in person interactions augmented by digital capabilities. This course will cover how advisors will increasingly employ an omnichannel approach, meaning that they will be able to align specific advice delivery models, either in person or digitally, depending on how the clients want to be serviced.

Course Format: Online Lecture
Course Instructor: Joel Bruckenstein
Course Outline:
  • The Value Proposition of the Legacy Advisor

    1. How they started in the business
    2. How have these advisors grown in clients and AUM
    3. What has differentiated high growth advisors from others in the past?
  • What Will the Value Proposition of the Future Advisor Be?

    1. Much of the same? Totally different?
    2. How much will future advisors rely on FinTech?
    3. What aspects of FinTech will prove most valuable to advisors?
    4. AI? Big Data? Digital Advice? Operational transformation?
  • Why This Transformation Critical to the Future of Wealth Management

    1. Declining Number of Advisors
    2. Declining Revenue Due to Product Shifts
    3. Away from Mutual Funds and Towards ETFs
    4. Increasing Price Sensitivity from NextGen Investors
    5. Need to serve more clients cost effectively
Track 3
Blockchain, Cryptocurrencies and Data Privacy – Opportunities and Threats in FinTech
Course 1 — Introduction to Blockchain – The New Industrial Revolution
Course Description:

Blockchain, which is the processing of transactions using a distributed, public ledger, has the very real possibility of transforming the way virtually every transaction is processed. This course will provide the foundation and history of Blockchain, as well as where this technology may take us.

Course Format: Online Lecture
Course Instructor: John Sweeney
Course Outline:
  • What is Blockchain?

    1. Description of Blockchain
    2. How does a “distributed ledger” work?
  • How did Blockchain start?

    1. When was it introduced?
    2. What was its role in the introduction of Bitcoin and cryptocurrencies?
  • Asides from cryptocurrencies, what are its potential applications?

    1. Transaction processing in Wealth Management
    2. Other potential uses for Blockchain
  • How will Blockchain potentially transform Wealth Management

    1. Securities transaction processing?
    2. Will trades be done iPhone to iPhone?
    3. Will there be a need for a central securities depository (e.g. DTC)?
  • What are the risks of Blockchain?

    1. Costs to transform legacy processes
    2. Concerns of regulators and central banks
    3. Association with illicit activity
Course 3 — Cryptocurrencies – A Fad or a Real Alternative to Fiat Currencies?
Course Description:

Cryptocurrencies had a fascinating beginning and have quickly evolved into many different types of tokens. This course will cover the history, current state of cryptocurrencies and the potential for this payment method to become a real threat to the US Dollar and other worldwide currencies.

Course Format: Online Lecture
Course Instructor: Jared Zemp
Course Outline:
  • What is a cryptocurrency?

    1. Who is Satoshi Nakamoto?
    2. How did he start Bitcoin?
  • How did cryptocurrencies grow?

    1. Early history
    2. Successes and failures (remember Mt. Gox?)
  • Who are the buyers of cryptocurrencies today?

    1. Generational buyers (e.g. NextGen buyers)
    2. Others who wish to hedge against loose money policies of US and others?
  • Do cryptocurrencies have a role in modern portfolio construction?

    1. Benefits and drawbacks from any allocation of cryptocurrencies within a client’s portfolio
  • Where do we go from here?

    1. What role will cryptocurrencies have with NextGen and other buyers?
    2. Will advisors need to start to think about accommodating cryptocurrencies within their asset allocation or other aspects of their practice?
Course 3 — Data Privacy and Protection
Course Description:

As more and more critical client information leaves paper files and enter the digital realm, the security of this information is an increasingly important function within Wealth Management firms. A leading cybersecurity expert will discuss the myriad threats facing Wealth Managers, including phishing, ransomware, and other threats to advisors, as well as tools and tactics that advisors can use to mitigate these threats.

Course Format: Online Lecture
Course Instructor: John Cho
Course Outline:
  • What amount of client data is currently in the cloud

    1. Where is this data?
    2. How did it get in the cloud?
    3. Is it secure?
    4. What is being done to secure it, if anything?
  • What are the risks that Wealth Managers face when it comes to the security of their data?

    1. What is a cyber-attack?
    2. What forms do these attacks take?
    3. Who conducts these types of attacks?
    4. What do they want?
  • What are the organizations that support you (e.g. custodians) doing to help protect your client’s data

    1. Data security
    2. Penetration testing
    3. New security measures (e.g. biometrics)
  • What can you do within your practice to protect your client’s personal data?

    1. Best practices for
    2. Data center security (if you have your own servers)
    3. Cloud application security
    4. Password protection
    5. E-mail protection
    6. Virus detection on all computers
  • What can your clients do to help themselves?